How to find your Ideal Client Profile

At BinarCode, we identified our ICPs, tried and tested these strategies and we want to pay it forward, because it works!

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About the Book

Tired of wasting money on ineffective marketing? Discover how to align your strategies with your ideal customers.

Our eBook, "How to Find Your Ideal Client Profile," provides insights to boost engagement, increase conversions, and build lasting customer relationships.

Save time and streamline your efforts, ensuring your campaigns reach the right people with the right message.

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About the Authors

Eduard Lupacescu
Co-Founder and CEO of BinarCode, with 10+ years of experience in the development field, technology and business development.
When he is not working, you can probably find him in the gym! :-)


Silvia Truta
Marketing Specialist at BinarCode with more than 8 years experience in the digital world - creative and empathic, with a very good eye to detail. People oriented but passionate about procedures, too.

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Sneak Peek

Inside, you'll find essential insights on:

  • The power of your ideal client: Discover why knowing your audience is critical.
  • The anatomy of the Ideal Client Profile: Learn about different types and traits.
  • Gathering and analyzing the right data: Find out which questions will give you the insights you need.
  • From data to strategy: See how to turn insights into effective marketing actions.
  • Avoiding common mistakes: Learn what not to do when creating and using your ICP.

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