Laravel + Nova platform that replaced manual order handling with automated lease generation, DocuSign signing, shipping integrations and Shopify sync. Customers furnish a home in a few clicks; the team focuses on growth, not paperwork.
End-to-End
Order to lease to delivery — fully automated
We got introduced to Daniel Ramirez, the CEO of Conjure (formerly GetMobley), through a client recommendation in early 2019. Conjure already had a Shopify storefront that let customers furnish a home or office in a few clicks — but everything that happened after an order landed was still being done by hand.
Daniel and his team were signing leases, generating contracts, sending follow-up emails, tracking the signing process, and coordinating shipping manually. It was labor-intensive, error-prone, and capped how many orders the business could realistically take on.
After a few discovery conversations we mapped out an automation roadmap: an admin platform to manage Shopify orders end-to-end, automated lease document generation tied to DocuSign, transactional emails triggered by order state, shipment tracking pulled from logistics providers, and customer-facing pages for reviews and order status.
The throughline was simple — turn every post-order step that someone on the team had to remember to do into something the platform did automatically, so Daniel could focus on growing Conjure instead of running it order by order.
We built the automation layer in three overlapping tracks — a Laravel + Nova admin that pulled orders in from Shopify, document generation wired through DocuSign for self-serve lease signing, and an integrations layer covering shipping, email, and customer touchpoints. Each track shipped incrementally so Daniel's team could start using the automation while the rest was still being built.
Phase 2
We built a document generation pipeline that produced personalized lease contracts per order — pulling the right items, terms, and customer details into a templated PDF — and pushed them straight into DocuSign for signing. Customers could complete the lease themselves end-to-end without anyone on the Conjure team having to walk them through it.
Document Automation · Integrations
Phase 1
We built the admin platform on Laravel and Nova, with orders syncing in from the Shopify storefront as they came in. The team moved off spreadsheets and ad-hoc documents and into a single interface where every order, customer, and lease lived together — searchable, filterable, and actionable in one place.
Backend · Admin Platform
Phase 3
We wired up shipment tracking with the logistics providers, automated the transactional email flow tied to each order state, and added customer-facing pages for order tracking and post-delivery reviews. The result was a feedback loop the team could see and act on — without writing a single email by hand.
Integrations · Customer Experience
Daniel reached out through a recommendation in early 2019 with a clear problem — Conjure was getting orders, but the work to fulfil each one was still entirely manual. We came in as the engineering team to own the post-order automation end-to-end, from the admin platform down to the third-party integrations that powered it.
We built and shipped the whole stack: a Laravel + Nova admin synchronised with Shopify, automated lease document generation tied to DocuSign for self-serve signing, transactional email flows triggered by order state, shipping tracking pulled in from logistics providers, and the customer-facing review and order-tracking pages that closed the loop. Every step that used to live in someone's inbox or a spreadsheet ended up in the platform.
Laravel for the backend, Nova for the admin interface the Conjure team lived in every day, and Vue.js for the customer-facing pages — backed by tight integrations with Shopify, DocuSign, and the logistics providers that moved the furniture.
Laravel 
Vue.js 
PHP Automatic generation of personalized lease contracts per order, with the right items, terms, and customer details rendered into a templated PDF ready to sign.
End-to-end DocuSign flow so customers could sign their generated lease themselves, with status tracked back into the admin platform as it changed.
Real-time sync from the Shopify storefront into the Laravel + Nova admin, so every order landed in the platform ready to be worked without any manual re-entry.
The automation we built took Conjure out of the spreadsheets-and-manual-emails phase of the business. Orders that used to take hours of coordinated work — generating the lease, sending it for signing, chasing the signature, queuing the shipment, sending the confirmation — became something the platform handled on its own as each order moved through its states. Daniel and the team got their time back to focus on growing the business and signing new customers, with confidence that the post-order pipeline would keep running cleanly underneath them.
“Responsive and committed, BinarCode worked steadily through a development plan and contributed extra hours when faced with unexpected challenges. Their work will serve as a stable foundation for growth. We had a great experience and will continue to use them to scale our processes.”
Daniel Ramirez — CEO, Conjure