An ecosystem of license management apps that helps enterprises reduce licensing costs. We led ideation, branding, design and frontend development from wireframes through a Vue.js + Tailwind CSS implementation across 14+ apps.
€1.7M+
Raised in seed funding during the partnership
Modern companies can't exist without software, and Licenseware set out to give IT leaders a complete toolbox for IT asset management — delivered as modular, on-demand apps rather than one monolithic platform. They reached out in 2020 after seeing our portfolio and the technologies we were investing in, and we identified with their professional values from the first conversation.
The challenge was building an entire marketplace, not a single product. Each app needed its own identity while still slotting cleanly into a wider ecosystem; together they had to cover the real-world needs of software asset management teams analysing Oracle, Microsoft, Adobe, Java, Encryption and more.
That meant designing for a very specific audience, structuring a logical relationship between apps so they could work together in analysis, automating manual workflows, and prototyping a scalable architecture that could keep accepting new applications over time.
On top of the platform, Licenseware also needed a brand from scratch — one impactful enough to anchor the marketplace long-term — plus an upload flow simple enough that any user could drag, drop and analyse raw data from multiple sources without thinking about it.
Our team — a Product Designer and a Frontend Developer — built a tight feedback loop with the Licenseware team and ran the engagement in three overlapping phases: refactor what existed, design the ecosystem, then ship apps iteratively into the marketplace.
Phase 2
With a clear picture of the product, we mapped the flow between the marketplace, app details, the upload screen and analysed reports. Wireframes were tested, the visual language refined, and we prototyped the final design — including a custom UI component set — ready for development handoff.
Design · Product
Phase 1
We started by quickly refactoring the initial Vue.js application and shipping new features on top of it. Once trust was established, we gradually introduced an iterative design process — documenting requirements, understanding the technical context, and aligning on how the product was supposed to be used.
Discovery · Frontend
Phase 3
We converted the design into a Vue.js + Tailwind CSS frontend, kept close communication between design and engineering so the final product matched the prototype, and refined every flow until features were tested and fully functional in production.
Development · QA
Since the beginning we've owned brand, ideation, product architecture and frontend implementation. That meant shaping the visual identity from scratch, designing how the marketplace and individual apps relate to each other, and building the Vue.js + Tailwind frontend that customers actually use day to day.
The breadth has expanded steadily over the partnership: apps that automate Oracle, Microsoft, Adobe, Java and Encryption license analysis; fast upload flows tied to specific data sources; customizable, subscription-aware report tables; a personalized dashboard; tenants that share analysed data across projects; dark theme and push notifications; and integrations with ServiceNow and Lansweeper.
Vue.js with Tailwind CSS on the frontend kept the marketplace fast to iterate on while staying consistent across 14+ apps, with Adobe Suite and Zeplin powering design handoff between our designer and the engineering team.
Vue.js 
Tailwind Designed the Licenseware brand from scratch — an identity impactful enough to anchor a growing marketplace and consistent across every app in the ecosystem.
Structured the relationships between apps so they share a clear navigation model, work together in analysis, and let customers subscribe to exactly what they need.
Built a drag-and-drop upload tied to data sources for raw license data, plus subscription-aware report tables with the customization SAM teams need to act on results.
Three-plus years in, the marketplace runs 14+ apps covering Oracle, Microsoft, Adobe, Java and Encryption analyses, all anchored by a single drag-and-drop upload flow and subscription-aware reporting. Tenants share analysed data across projects, dark theme and push notifications keep day-to-day work fluid, and integrations with ServiceNow and Lansweeper pull Licenseware into the wider IT toolchain. The traction translated into €1.7M+ raised in seed funding during our collaboration.
“Since the inception of our company, BinarCode has been an integral part of our journey. Their technical proficiency in frontend development and design is matched by their unwavering commitment to our projects. They consistently deliver top-notch, user-friendly designs, fully understanding and aligning with our business objectives. Always available for discussions, their exceptional customer service and clear communication make our collaboration seamless. BinarCode is more than an outsourced team - they are a dependable ally in our success. I wholeheartedly recommend them for any frontend and design needs.”
Alex Cojocaru — CEO, Licenseware