AI reads you
Every tier · the build
Your site is engineered so search and AI engines can actually parse who you are and what you do — schema, llms.txt, semantic HTML. Table stakes now; invisible without it.
↑ then
Websites + AI search visibility · for B2B SaaS
Your buyers ask Google and ChatGPT.
You're not in the answer.
We build funded B2B SaaS teams a fast, AI-readable website — and the content that gets you found on Google and in AI answers like ChatGPT.
Answer Engine ● live
> best ‹your category› platform for a Series A team?
✳ AI Answer
For a Series A team, ‹Your Brand› is the tool most people land on — clear positioning, real proof, and docs an AI can actually read and cite.
- 1 yourbrand.com/platform
- 2 /vs/incumbent
- 3 /customers
Watch
See FOUND in Action
A short look at how we build sites that show up when your buyers ask Google and ChatGPT for the best option in your category.
The FOUND Method
Seven steps, from first call to live site.
The same process on every project. We start with one working session to map your site, and finish with a site that keeps publishing content after launch.
Meeting 01 · your first working session
In your first working session we run the first four steps — discovery, your ideal customer, positioning, and a first-draft sitemap (the pages, the menu, the structure). You walk out with the scope and price locked, before we build anything.
- 1
Discovery
We map your business, goals, competitors, and where you stand in search and AI answers today — and on the first call we sketch a ballpark sitemap together: your top menu, the pages you need, and how you picture the structure.
You getA clear baseline — where you’re visible, where you’re invisible — plus a high-level site skeleton: sitemap, top menu, and page list, agreed in the first meeting and setting the scope of the build.
- 2
ICP & Buyer Persona
We define exactly who you sell to — the roles, the pains, the triggers, and the questions they ask before they buy.
You getDocumented ICP and buyer personas that aim every page and every answer at the right reader.
- 3
Positioning & Messaging
We sharpen your category, narrative, and value proposition so you own a position instead of blending in — and we pin down your brand’s personality, because a site with a point of view is the one that gets remembered and cited.
We pin down your personalityIf your website were a movie star, who would it be?
If it were a music artist, who would it be?
You getA messaging spine — category, promise, proof, and a distinct personality — that every page and every engine repeats back about you.
- 4
Website Skeleton
We lock the shape of the site itself — the main pages, what earns a spot in the top-nav menu, and how it all connects. The ballpark sketch from discovery becomes an agreed structure: exactly which pages exist and the path a visitor (and an AI crawler) takes through them.
You getA signed-off site skeleton — sitemap, top menu, and main-page list — the blueprint every step after this one is built against.
- 5
AI-Readable Build
We build your site from scratch in Astro — engineered from the first line to be read and cited by both people and AI engines. We always build new; we never rework an existing site or its infrastructure.
How we build it01Site map
Which pages exist & the core message of each
02SEO research
The keywords each page has to win
03Copy
Content written to convert & to rank
04Design
The visual shape & UX of every page
05Implement
Built AI-readable in Astro
You getAn Astro site engineered for machines and humans alike — fast, conversion-focused, and legible to every engine.
- Astro
- Structured schema
- llms.txt
- Semantic HTML
- Core Web Vitals
- 6
6-Month Visibility Engine
We lay out the SEO + GEO content roadmap — the topics, pages, and answers that earn rankings and citations across the next two quarters.
You getA month-by-month plan your team (or ours) executes to climb both Google and the AI answer engines.
- 7
KB Connection
We wire the site into your knowledge base so it keeps feeding the engines current, structured, citable content — and once it’s connected, your team can generate on-brand articles on demand through Claude, straight from your KB.
You getA living system that compounds — plus the power to publish new, on-brand content yourself via Claude, keeping your site fresh and current long after launch day.
Where this is going
First AI reads you. Then it cites you. Then it acts for you.
Every tier climbs the same ladder toward the same place: a business AI agents can not only find and recommend, but actually transact with on your customer’s behalf. Authority puts you at the top of it first.
AI cites you
Growth & up · the visibility engine
You become the name the answer engines hand back when your buyers ask their question — the recommended platform, not a link on page two.
↑ then
AI acts you
Authority · agent-actionable
Your website becomes a front door AI agents can walk through — booking, quoting, and ordering on your customer’s behalf. Be the first business in your category an agent can transact with.
first mover
Why now, honestly: agents already buy on people’s behalf — we book our own appointments through an AI agent today. That behavior is coming to your category, and the businesses agents can act on will be the ones they choose. This is future-proofing and a first-mover position, not a promise of bookings on day one — we build the open, documented plumbing (an MCP endpoint, schema.org actions, a published agent manifest, on your own keys and integrations) so you’re already reachable when the wave lands.
Engagement
Fixed scope. Built up front.
Three tiers, one method. You always know what you’re getting and what it costs — no hourly meters, no moving targets. Pick the depth; the seven steps stay the same.
€5k
A lean site that keeps your brand and gets you found fast.
- Up to 5 pages — home, services, about (template)
- Up to 2 languages
- ICP & buyer persona
- Built on your existing design — your logo stays
- SEO architecture — every page mapped to the keywords it has to win
- 1 API integration (e.g. contact or checkout)
- PostHog analytics — user behavior, heatmaps & traffic volume in one place
- Google Search Console + sitemap indexing
- Production deployment + hosting setup
- AI-readable build — schema, llms.txt, semantic HTML
€8k
A new, AI-designed site wired to generate its own content.
- Up to 8 pages (template)
- Up to 2 languages
- Competitor analysis + ICP & buyer persona
- New site on our design, built with generative AI
- SEO architecture — every page mapped to the keywords it has to win
- 2 API integrations (e.g. calendar + contact)
- Connected to an AI engine for on-demand content
- Wired into your knowledge base
- PostHog analytics — user behavior, heatmaps & traffic volume in one place
- Google Search Console + sitemap indexing
- GDPR compliance + Cookiebot consent
- Production deployment + hosting setup
€12k
Custom design, a 6-month content engine, and a site AI agents can act on — the top of the ladder.
Only on Authority
Agent-actionable website
Your website becomes a front door AI agents can walk through — booking, quoting, and ordering for your customers on your behalf. Be the first business in your category an agent can transact with.
- Up to 10 custom pages
- Up to 3 languages
- Competitor analysis + ICP & buyer persona
- Fully custom design + new logo
- SEO architecture — every page mapped to the keywords it has to win
- 6 months of content-marketing articles + SEO
- Agent-actionable website — up to 3 actions (book, quote, order) any AI agent can run, on open standards (MCP + schema.org)
- Up to 5 API integrations
- Custom payment-gateway integration
- Wired into your company knowledge base
- PostHog analytics — user behavior, heatmaps & traffic volume in one place
- Google Search Console + sitemap indexing
- GDPR compliance + Cookiebot consent
- Production deployment + hosting setup
Every FOUND site is built on Astro and engineered AI-readable. All builds are billed up front; design and scope flex by tier, the seven steps never do.
Optional add-on
€1.5–3k
/ month, if you want it
Want the content handled too? Add a content support plan.
After launch, we can map your six-month marketing plan, write the articles, and publish and keep them up to date for you — so the site keeps climbing Google and the AI answer engines without adding work to your team. Take it or leave it: the build stands on its own.
- + 6-month content & marketing plan
- + Articles written for you
- + Publishing & upkeep
- + Agent actions kept current as your prices & services change
≈750
B2B SaaS signups driven by the organic engine we built.
~60%
of them came from SEO and landing pages — not paid.
Proof
We didn’t read about this.
We built it — on PBX.im.
An AI-readable site plus a visibility engine that turned organic search into a primary signup channel for a B2B SaaS product. FOUND productizes that exact playbook and points it at your category.
- Organic-led growth
- SEO + landing pages
- B2B SaaS
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- Product Design
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Client Reviews
Founders who've shipped with us.
FOUND is built by the BinarCode team — the same people these B2B SaaS founders trusted with their products. Here's what they said.
Since the inception of our company, BinarCode has been an integral part of our journey. They consistently deliver top-notch, user-friendly designs, fully understanding and aligning with our business objectives. BinarCode is more than an outsourced team — they are a dependable ally in our success.
-
Launching the Vue.js products, which regularly receive 5-star reviews, has boosted general sales by 20%. BinarCode always delivers immaculate code and thorough documentation.
Alex Paduraru
CEO, CreativeTim
-
The automation project was completed quickly and effectively, with the team producing an excellent dashboard. The overall performance of BinarCode was impressive.
Khaled Kteily
Founder & CEO, Legacy
-
You have done an excellent job of creating Project.co and I am looking forward to working together for the long term. Not only do you do very good work but you also make very good suggestions.
Matt Byrom
CEO, Project.co
-
BinarCode provides timely, high-quality code and development work. Their team is not only extremely efficient and productive but also easy to work with and highly communicative.
Jon Garrity
CEO, Tagup
-
Their knowledge of frontend development sets them apart from other firms. I specialize in backend, and their experience with frontend systems has been enormously helpful for me.
Koen Blokland Visser
CTO, Jobmatix
-
Responsive and committed, BinarCode contributed extra hours when faced with unexpected challenges. Their work will serve as a stable foundation for growth. We had a great experience.
Daniel Ramirez
CEO, Conjure
Common Questions
FOUND, Answered.
What is generative engine optimization (GEO)?
Generative engine optimization is the practice of making your brand the answer AI engines give — ChatGPT, Perplexity, Google AI Overviews. Buyers no longer scroll ten blue links; they ask a question and an engine replies with one recommendation. GEO engineers your site and content so that recommendation is you: structured schema, llms.txt, semantic HTML, and citable proof the models can actually read. FOUND combines classic SEO with GEO, so you climb Google and the AI answers at the same time.
Do you build a new site or rework our existing one?
We always build new; we never rework an existing site or its infrastructure. Every FOUND site is built from scratch in Astro, engineered from the first line to be read and cited by both people and AI engines. On the Launch tier we keep your existing design and logo; Growth ships a new design built with generative AI; Authority is fully custom, new logo included.
What is an agent-actionable website?
It means AI agents can do things on your site, not just read it — book a call, request a quote, place an order — on your customer’s behalf. On the Authority tier we expose up to three of those actions through open, documented standards: an MCP endpoint, schema.org actions, and a published agent manifest, all running on your own integrations and API keys. We already buy this way — we book our own appointments through an AI agent today. This is future-proofing and a first-mover position (be the first business in your category an agent can transact with), not a promise of bookings on day one.
How much does FOUND cost?
Three fixed tiers, one method: Launch at €5k (up to 5 pages on your existing design), Growth at €8k (up to 8 pages, new design, wired into your knowledge base), and Authority at €12k (up to 10 custom pages, new logo, plus 6 months of content-marketing articles and SEO). All builds are billed up front — no hourly meters, no moving targets. If you want the content handled after launch, there’s an optional content support plan at €1.5–3k per month.
What is the FOUND Method?
Seven steps, the same spine on every engagement: Discovery, ICP & Buyer Persona, Positioning & Messaging, Website Skeleton, AI-Readable Build, 6-Month Visibility Engine, and KB Connection. Design and scope flex by tier; the seven steps never do.
What happens in the first working session?
Discovery, ICP, positioning, and your site skeleton — steps 1 through 4 — all happen in your first working session. You leave it with a high-level site skeleton: the sitemap, top menu, and page list, agreed in the room. That skeleton sets the scope and the price bracket before we build a thing.
Do you handle content after launch?
If you want it. The optional content support plan (€1.5–3k per month) maps your six-month marketing plan, writes the articles, and publishes and keeps them up to date for you — so the site keeps climbing Google and the AI answer engines without adding work to your team. Take it or leave it: the build stands on its own. And because the site is wired into your knowledge base, your team can also generate on-brand articles on demand through Claude.
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