Websites + AI search visibility · for B2B SaaS

Your buyers ask Google and ChatGPT.
You're not in the answer.

We build funded B2B SaaS teams a fast, AI-readable website — and the content that gets you found on Google and in AI answers like ChatGPT.

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Answer Engine ● live

> best ‹your category› platform for a Series A team?

✳ AI Answer

For a Series A team, ‹Your Brand› is the tool most people land on — clear positioning, real proof, and docs an AI can actually read and cite.

  • 1 yourbrand.com/platform
  • 2 /vs/incumbent
  • 3 /customers
The FOUND Method

Seven steps, from first call to live site.

The same process on every project. We start with one working session to map your site, and finish with a site that keeps publishing content after launch.

Meeting 01 · your first working session

In your first working session we run the first four steps — discovery, your ideal customer, positioning, and a first-draft sitemap (the pages, the menu, the structure). You walk out with the scope and price locked, before we build anything.

  1. 1

    Discovery

    We map your business, goals, competitors, and where you stand in search and AI answers today — and on the first call we sketch a ballpark sitemap together: your top menu, the pages you need, and how you picture the structure.

    You get

    A clear baseline — where you’re visible, where you’re invisible — plus a high-level site skeleton: sitemap, top menu, and page list, agreed in the first meeting and setting the scope of the build.

  2. 2

    ICP & Buyer Persona

    We define exactly who you sell to — the roles, the pains, the triggers, and the questions they ask before they buy.

    You get

    Documented ICP and buyer personas that aim every page and every answer at the right reader.

  3. 3

    Positioning & Messaging

    We sharpen your category, narrative, and value proposition so you own a position instead of blending in — and we pin down your brand’s personality, because a site with a point of view is the one that gets remembered and cited.

    We pin down your personality

    If your website were a movie star, who would it be?

    If it were a music artist, who would it be?

    You get

    A messaging spine — category, promise, proof, and a distinct personality — that every page and every engine repeats back about you.

  4. 4

    Website Skeleton

    We lock the shape of the site itself — the main pages, what earns a spot in the top-nav menu, and how it all connects. The ballpark sketch from discovery becomes an agreed structure: exactly which pages exist and the path a visitor (and an AI crawler) takes through them.

    You get

    A signed-off site skeleton — sitemap, top menu, and main-page list — the blueprint every step after this one is built against.

  5. 5

    AI-Readable Build

    We build your site from scratch in Astro — engineered from the first line to be read and cited by both people and AI engines. We always build new; we never rework an existing site or its infrastructure.

    How we build it
    01

    Site map

    Which pages exist & the core message of each

    02

    SEO research

    The keywords each page has to win

    03

    Copy

    Content written to convert & to rank

    04

    Design

    The visual shape & UX of every page

    05

    Implement

    Built AI-readable in Astro

    You get

    An Astro site engineered for machines and humans alike — fast, conversion-focused, and legible to every engine.

    • Astro
    • Structured schema
    • llms.txt
    • Semantic HTML
    • Core Web Vitals
  6. 6

    6-Month Visibility Engine

    We lay out the SEO + GEO content roadmap — the topics, pages, and answers that earn rankings and citations across the next two quarters.

    You get

    A month-by-month plan your team (or ours) executes to climb both Google and the AI answer engines.

  7. 7

    KB Connection

    We wire the site into your knowledge base so it keeps feeding the engines current, structured, citable content — and once it’s connected, your team can generate on-brand articles on demand through Claude, straight from your KB.

    You get

    A living system that compounds — plus the power to publish new, on-brand content yourself via Claude, keeping your site fresh and current long after launch day.

Engagement

Fixed scope. Built up front.

Three tiers, one method. You always know what you’re getting and what it costs — no hourly meters, no moving targets. Pick the depth; the seven steps stay the same.

Launch

€5k

A lean site that keeps your brand and gets you found fast.

  • Up to 5 pages — home, services, about (template)
  • Up to 2 languages
  • ICP & buyer persona
  • Built on your existing design — your logo stays
  • SEO architecture — every page mapped to the keywords it has to win
  • 1 API integration (e.g. contact or checkout)
  • PostHog analytics — user behavior, heatmaps & traffic volume in one place
  • Google Search Console + sitemap indexing
  • Production deployment + hosting setup
  • AI-readable build — schema, llms.txt, semantic HTML
Start with Launch
Most chosen Growth

€8k

A new, AI-designed site wired to generate its own content.

  • Up to 8 pages (template)
  • Up to 2 languages
  • Competitor analysis + ICP & buyer persona
  • New site on our design, built with generative AI
  • SEO architecture — every page mapped to the keywords it has to win
  • 2 API integrations (e.g. calendar + contact)
  • Connected to an AI engine for on-demand content
  • Wired into your knowledge base
  • PostHog analytics — user behavior, heatmaps & traffic volume in one place
  • Google Search Console + sitemap indexing
  • GDPR compliance + Cookiebot consent
  • Production deployment + hosting setup
Choose Growth →
Authority

€12k

Custom design and a 6-month content engine — the cited answer, everywhere.

  • Up to 10 custom pages
  • Up to 3 languages
  • Competitor analysis + ICP & buyer persona
  • Fully custom design + new logo
  • SEO architecture — every page mapped to the keywords it has to win
  • 6 months of content-marketing articles + SEO
  • Up to 5 API integrations
  • Custom payment-gateway integration
  • Wired into your company knowledge base
  • PostHog analytics — user behavior, heatmaps & traffic volume in one place
  • Google Search Console + sitemap indexing
  • GDPR compliance + Cookiebot consent
  • Production deployment + hosting setup
Go for Authority

Every FOUND site is built on Astro and engineered AI-readable. All builds are billed up front; design and scope flex by tier, the seven steps never do.

Optional add-on

€1.5–3k

/ month, if you want it

Want the content handled too? Add a content support plan.

After launch, we can map your six-month marketing plan, write the articles, and publish and keep them up to date for you — so the site keeps climbing Google and the AI answer engines without adding work to your team. Take it or leave it: the build stands on its own.

  • + 6-month content & marketing plan
  • + Articles written for you
  • + Publishing & upkeep

≈750

B2B SaaS signups driven by the organic engine we built.

~60%

of them came from SEO and landing pages — not paid.

Proof

We didn’t read about this.
We built it — on PBX.im.

An AI-readable site plus a visibility engine that turned organic search into a primary signup channel for a B2B SaaS product. FOUND productizes that exact playbook and points it at your category.

  • Organic-led growth
  • SEO + landing pages
  • B2B SaaS
Google Search Console chart of PBX.im clicks and impressions climbing after the FOUND organic engine went live
PBX.im in Google Search Console — clicks and impressions, climbing. Source: Google Search Console, 12 months.
pbx.im preview
pbx.im logo

A Complete Cloud PBX Platform Built From Zero to 750 Clients in 11 Months

We built PBX.IM's cloud phone system from scratch - a full SaaS platform using Laravel and React. The result: 750 clients in under a year, organic-first growth with zero paid acquisition, and a product that handles VoIP, billing, and Teams integration at scale.

  • Product Design
  • Full-Stack Development
  • Marketing & Sales
Read the PBX.im Case Study
Common Questions

FOUND, Answered.

What is generative engine optimization (GEO)?
Generative engine optimization is the practice of making your brand the answer AI engines give — ChatGPT, Perplexity, Google AI Overviews. Buyers no longer scroll ten blue links; they ask a question and an engine replies with one recommendation. GEO engineers your site and content so that recommendation is you: structured schema, llms.txt, semantic HTML, and citable proof the models can actually read. FOUND combines classic SEO with GEO, so you climb Google and the AI answers at the same time.
Do you build a new site or rework our existing one?
We always build new; we never rework an existing site or its infrastructure. Every FOUND site is built from scratch in Astro, engineered from the first line to be read and cited by both people and AI engines. On the Launch tier we keep your existing design and logo; Growth ships a new design built with generative AI; Authority is fully custom, new logo included.
How much does FOUND cost?
Three fixed tiers, one method: Launch at €5k (up to 5 pages on your existing design), Growth at €8k (up to 8 pages, new design, wired into your knowledge base), and Authority at €12k (up to 10 custom pages, new logo, plus 6 months of content-marketing articles and SEO). All builds are billed up front — no hourly meters, no moving targets. If you want the content handled after launch, there’s an optional content support plan at €1.5–3k per month.
What is the FOUND Method?
Seven steps, the same spine on every engagement: Discovery, ICP & Buyer Persona, Positioning & Messaging, Website Skeleton, AI-Readable Build, 6-Month Visibility Engine, and KB Connection. Design and scope flex by tier; the seven steps never do.
What happens in the first working session?
Discovery, ICP, positioning, and your site skeleton — steps 1 through 4 — all happen in your first working session. You leave it with a high-level site skeleton: the sitemap, top menu, and page list, agreed in the room. That skeleton sets the scope and the price bracket before we build a thing.
Do you handle content after launch?
If you want it. The optional content support plan (€1.5–3k per month) maps your six-month marketing plan, writes the articles, and publishes and keeps them up to date for you — so the site keeps climbing Google and the AI answer engines without adding work to your team. Take it or leave it: the build stands on its own. And because the site is wired into your knowledge base, your team can also generate on-brand articles on demand through Claude.

Get found.

Bring us your category. We’ll show you the questions your buyers are already asking — and exactly how you become the answer.

Book a Discovery Call See the PBX.im Proof
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