Common Questions
Second Brain, Answered.
What it is, where your data lives, what it costs, and why the memory layer comes before the agents.
What is an AI second brain?
It’s a private memory layer for your company plus a team of AI agents that runs on top of it. Your knowledge — clients, partners, team, product, strategy, meetings — lives as plain markdown files in a git-versioned knowledge base, and an operating-system prompt (CLAUDE.md) turns Claude into an assistant that reads the brain before it answers, writes new facts down automatically, and keeps itself organized. Unlike a chatbot that forgets every conversation, a second brain remembers your business and gets more useful the more you use it.
Do I need to be technical to use it?
No. It’s designed for non-technical owners. There’s no terminal and no config — you talk, and the brain files, links, and remembers. You ask it questions and give it plain-language commands like /brief before a meeting or /remember to save a fact. We install everything, seed your data, and run a working session so your team can use it from day one.
Where does my data live, and is it private?
On your own machines. Your knowledge base is plain markdown in a git repository you control, and nothing leaves your machines except your own private git backup. It runs on your own Claude subscription, so there’s no per-seat SaaS fee from us and no data flowing to a third-party platform. Because it’s portable markdown in git, there’s no vendor lock-in — the brain is yours to keep.
Does it work with my existing Claude subscription?
Yes — it runs entirely on your own Claude subscription, across Claude Code desktop, Cowork, and claude.ai. We don’t charge a per-seat SaaS fee on top; you pay us once to build and install it, and after that it runs on the Claude plan you already have.
Do all my colleagues need their own Claude account?
No — and this is where most teams overspend. Instead of a seat per person, we set up department-level shared accounts (one for marketing, one for sales, one for operations), so a 12-person company typically runs on two or three accounts. Everyone in a department works against the same shared brain, and role-based access keeps private material and the sales pipeline separated from what the wider team sees. The owner keeps a private account with a personal view.
What do people actually use it for, day to day?
The patterns we see daily on our own brain: walking into a client meeting with a one-page prep built from every past note and open commitment; asking "what do we know about this company?" and getting the whole history in seconds; saying "remember that" after a call and having it filed, linked, and retrievable months later; dropping an article or a PDF in and having it summarized into the right place; a weekly tidy-up that turns raw daily notes into organized long-term memory. Sales pipeline, client accounts, and finance can each get their own agents on top.
Our data is scattered everywhere and half of it is obsolete. How does it get in?
You don’t dump everything in — if you put peanuts in, you get peanuts out. Your team first curates what still matters (we help you decide), then we bulk-index that into the brain during setup so it’s useful from day one. After that, it grows conversationally: new documents go in with a simple /import, articles with a link, and everything you tell it gets filed as you work. Old archives can stay archived.
How is this different from just using ChatGPT or Claude?
ChatGPT and Claude start every conversation from zero — no memory of your clients, your decisions, or how your company works. A second brain is the missing memory layer: it reads your knowledge base before answering, so responses are grounded in your business, and it writes new facts back so the context compounds instead of evaporating when you close the tab.
What does it cost?
Setup is €4,900 one-time, and payment can be split. That covers the memory architecture, the full team of agents, installation across your Claude surfaces, your real data seeded in, a team working session, and 30 days of tuning. There’s an optional Brain Ops care plan at €900/month for memory pruning, new agents as your workflows evolve, ongoing tuning, and upgrades — take it or leave it; the setup stands on its own.
What’s included in setup and how long does it take?
Five steps: we design the memory architecture around your business, seed it with your real data before day one, install it across Claude Code desktop, Cowork, and claude.ai, run a working session to teach your team, and then tune it for 30 days. You get a memory structure, a team of specialized agents, plain-language commands, and a team that knows how to use them.
We already plan to build AI agents — why start here?
Because agents are only as good as the knowledge you feed them. Put peanuts in, you get peanuts out. A second brain is the knowledge foundation agents run on: get the memory layer right first, and every agent you build afterward is grounded in real company context instead of guessing.
Can it capture my meetings automatically?
Yes, optionally. By default you debrief conversationally — "here’s what happened in the meeting" — and the brain files the notes and updates every client and project it touched. If you want meetings captured automatically, we add Routines (getroutines.ai), a macOS app we build: it records your meetings straight into the brain’s memory, runs scheduled AI routines on top of it, and keeps everything indexed. That’s how we run our own setup.
Do we own it, or are we locked in?
You own it. The knowledge base is plain markdown in a git repository on your machines — portable, readable, and yours. There’s no proprietary format and no vendor lock-in. If you ever stop working with us, the brain and everything in it stays with you.