Growee started as an internal BinarCode tool — we needed a way to handle leave, evaluations and the day-to-day paperwork of running a software company, and nothing on the market fit. ERP-style suites were too generalist, and the few HR products we evaluated started at €8–10 per user per month.
A bigger blocker was local context: none of the off-the-shelf tools were designed around Romanian labour legislation, especially around leave entitlements, accruals and reporting. That made every commercial option a partial solution at best.
Because Growee was self-funded and built alongside client work, resource constraints were real. Early progress was slow — small windows of focus on weekends and between projects — and the team had to be ruthless about scope so the product stayed coherent rather than half-finished in five directions.
The bar we set: a secure, multi-tenant platform that a Romanian organisation could actually run their HR, time-tracking and invoicing on, without paying enterprise prices and without compromising on data security.